1. No progress bar
Without a progress bar and the ability to save the form felt very time consuming.
Potential new suppliers were finding it difficult to use the original Supply Ocado website. This coincided with the rebrand of Ocado Retail which meant the site was as out of date.
Screenshots of the original homepage and form.
Be clearer about the steps required to become a supplier.
Make it easier for potential suppliers to fill out the form.
Rebrand the website with new colours, font, style and tone of voice.
Hover over or click one of the issue's below to see where on page the issue was located.
Without a progress bar and the ability to save the form felt very time consuming.
High overall exit-rate for such an important page.
No clear call to action means users aren't sure what to do next.
Unusual terminology with no explanation leaves users frustrated.
We went through all the questions, removed the unnecessary and rewrote some to make them easier to understand.
We went through the form and layout out the questions and answers using better visual hierarchy, grouping and increased font sizes for legibility.
We added an easy to get to glossary with sticky navigation.
Hover over or click one of the issue's below to see where on page the improvement was located.
A progress bar with headers showing how many steps left.
A custom illustration which grows with you every step of the journey.
Improved accessibility with larger clickable area's, font sizes and visual hierarchy.
Easy access glossary that follows you down the page.
Use the iframe below to explore the live website.
Richard Watters (me) - Senior Web Designer.
Robert George - Web Developer.
Amy Reeves - Copywriter.
