Cloud Cycle had a one-page website which wasn't working for the quickly growing start up. After significant investment, they wanted to develop their brand guidelines alongside a new website, software and products.
Cloud Cycle's original 3 colour palette was very limiting and needed to be adapted and expanded upon in order to give some life to the brand and meet online accessibility guidelines.
Raise awareness of the brand.
Help customers with product enquiries.
Attract investors and new team members.
Bold colours, colourful gradients, abstract geometric shapes and transparencies.
The new palette I created was an evolution of the original. Still recognisable as being Cloudcycle but adapted and modernised for an innovative startup. Colour contrast was a key consideration.
Created and edited wireframes for mobile, tablet and desktop making sure content was where customers would expect it to be.
High-fidelity prototype with a few rounds of changes.
Interactive prototype created in Adobe XD so the client could sign off the final designs.
Link to XD Prototype
I took the client through the designs and got final sign off. I then created a handover for the developer with all the specifications and breakpoints needed to code the website.
