Hi, I'm Richard Watters a UX Designer -

I design joyful & intuitive websites for everyone to use.

A natural problem solver, who is passionate about using research, data and insights to inform design and decision making.

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12 Years of Experience
Multi-award winner

Some of the companies I've worked with

What my colleagues say about me

"Your attention to detail is superb, and you aren't afraid to voice your opinion, ask a question, and stand up for something you believe in. You are open, honest and care deeply about the customer."

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Rich Vaughan
Head of UX/UI at Statsbomb

"I really like how you approach design questions, you go to the root cause of the problem and solve it. Always putting the user first."

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Bernadett Igyarto
Web Designer, Ocado Retail

"You have a unique ability to provide feedback that is helpful, gentle, and objective. You are genuinely trying to help us improve and make things better for the customer."

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Mala Mutinta
Junior Product Design at GWI

"You're great a balancing user needs with the needs of the business. Your attention to detail is superb, you don't miss a thing."

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Nicole O'Brien
Digital Optimisation Executive, Ocado Retail

"You make my life as a developer easier with your developer hand-off. You have a great understanding of what is possible and you challenge us to improve."

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Robert George
Senior Front-End Developer, Ocado Retail
Ocado Retail

How I spearheaded the research and design of a new homepage, resulting in a remarkable 6.3% increase in booked slots

  • Project type:
    A/B Testing
    User Studies
    Acquisition
    Homepage
Explore project
A mockup of the Ocado logged out homepage on a macbook and an ipad on a marble surface.
Cloud Cycle

How I built a thriving startup brand and website that draws in more customers

  • Project type:
    Branding
    Website
    Start up
    Acquisition
Explore project
A mockup of the Cloudcycle website on a iphone and an ipad floating in the air surrounded by geometric shapes.
Ocado Retail

How I increased customer loyalty and drove value perception

  • Project type:
    Web Design
    Copy editing
    Competitor Analysis
    Developer Handover
    Developer Feedback
Explore project
A mockup of the Ocado Savings Hub on a macbook sat on a green lounge chair.
Ocado Retail

How I streamlined Supplier onboarding to boost sign-ups

  • Project type:
    Re-design
    Web Design
    Form
    Onboarding
Explore project
An image showing a grid of iPads with the new design of the Ocado Supply Ocado website.

Like what you see?

If you'd like to work with me or just want to say 'Hi' feel free to send me a message.

Hire me

If you'd like to work with me or just want to say 'Hi' feel free to send me a message through this contact form and I'll get back to you as soon as I can (usually within a day).

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